DAX 30 INNOVATION STUDY

Innovation and growth of the DAX 30 corporations

Many DAX 30 corporations overestimate their innovativeness. Our study of the DAX 30 corporations underscores the highly strategic significance of innovation. Only two companies are perceived as top innovators.

 

 

A culture and enthusiasm for ‘repeatedly reinventing oneself’ is the only reliable companion in the quest to keep setting new trends and playing with the leaders – globally, in the minds of customers and on one’s own turf. Many DAX 30 corporations overestimate their innovativeness. Our study of the DAX 30 corporations underscores the highly strategic significance of innovation. Only two companies are perceived as top innovators.

‘In the best case, a survey of innovation could itself elicit innovation.’

Dr. Kemal Malik, Vorstand für Innovation, Bayer AG