How digital transformation opens up blue oceans to survive in the future.

Dr. Serhan Ili was invited by manager magazin for an expert interview. He talks about his experience in automotive industry and gives an estimate about the following topic:


The number of German companies acquired by Chinese competitors is increasing. This trend continuous also in the automotive industry and Chinese investors spend vast amounts on former brand leaders, e.g. Wiesmann, Fisker or Artega. Will this strategy succeed? Is this sufficient to revitalize former legends of the automotive industry?

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manager magazin


Language: German